New York, NY. June 17, 2019: World-renowned Swiss watch brand Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition at an exclusive soirée at the brand’s flagship Boutique in New York, hosted by Cinema Squad Member Adam Driver, Norton Motorcycles CEO Stuart Garner and Breitling USA President Thierry Prissert. Also on-hand to mark the occasion were a crowd of motorcycle enthusiasts including members of the New York Classic Riders group, Manhattan tastemakers and Breitling clientele, as well as personalities from a variety of industries including fashion, sport, finance and entertainment. VIP guests and customers were treated to signature cocktails and inspired fare while enjoying music provided by watch aficionado and famed NY-based DJ, Brendan Fallis. For the first time in the U.S., the Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle was also on display for guests to experience.
“Tonight we celebrated two brands that are both innovative and entrepreneurial and have powerful legacies. This new watch honors the great partnership between these two aspirational brands.” Garner added, “Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands.”
Sporting the new Breitling Premier B01Chronograph Norton Edition on his wrist, Driver spoke about his love of motorcycles and eagerness to receive his own Norton Commando 961 Café Racer MKII Breitling Limited Edition remarking, “I appreciate the way the timeless design and engineering elements have been married to create the Breitling Premier Norton Edition watch.”
The evening concluded with guests snapping photos of Adam Driver in front of the Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle. All of the guests enjoyed the incredible evening learning about two iconic brands that share powerful legacies along with one of Hollywood’s most powerful actors.
A Watch That Reflects Two Great Brands
The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expected from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.
The Breitling Premier Norton Edition celebrates the partnership between the prestige watch brand Breitling and British motorcycle company Norton, known worldwide for its high-performance motorcycles. The watch is part of Breitling’s Premier collection, a family of elegant watches defined by their fashionable flair.
The new Norton Edition is a distinctive interpretation of the Premier that makes a bold urban chic style statement.
The Breitling Premier Norton Edition reflects the cultures and values of these two great brands. Its 42-millimeter stainless-steel case, water-resistant to 10 bar (100 meters) is distinctive: a “Norton” logo is engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo.
The elegant black dial with golden numerals and hour and minute hands offers an intriguing contrast to the brown vintage raw-leather strap that will appeal both to watch enthusiasts and serious motorcyclists. The model is also available with a stylish stainless-steel bracelet. The silver subdials – a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock – against the black dial indicate the Breitling Manufacture Caliber 01 at the heart of this watch, which delivers an impressive power reserve of approximately 70 hours.
The COSC-certified chronometer features a black tachymeter scale on a white inner bezel around the dial, with “TACHYMETER” inscribed in red. The hour and minute hands are coated with Super-LumiNova®, which makes them highly legible on any route a biker might choose, from a city street to a remote back road.
The Ultimate Accessory for Your Premier Norton Edition: The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle
When you slip on your Premier Norton Edition watch, you will be wearing a timepiece that reflects a partnership between two great brands. And you might find yourself longing for a powerful, stylishly iconic motorcycle worthy of the watch. Our friends at Norton have created the perfect solution. The Commando 961 Café Racer MKII Breitling Limited Edition recalls the classic appearance and style of the great old-style café racers but offers modern state-of-the-art components and engineering. Its 961cc engine was developed in-house by Norton and delivers the performance you would expect from one of the world’s great motorcycle brands. This special Breitling Limited Edition is being created in a series limited to 77 motorcycles. It is distinguished by a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer dials, and a black-on-black vintage “B” stitched into the saddle. This incredible statement-making motorcycle is available for purchase through Norton’s distribution network.