All Star SQUAD
Behind the Scenes
The Breitling all-star squad is made up of four superstars of sport who represent a new superlative in each of their games. As the faces of the Chronomat, basketball’s Giannis Antetokounmpo, football’s Erling Haaland, snowboarding’s Chloe Kim and American football’s Trevor Lawrence show what it means to always be on the move. Whether they're training hard for the home game or playing to win around the world, they need a watch that goes anywhere while always keeping them rooted to home. The all-star squad campaign takes us inside the moment they’ve spent their careers training for—the goal, the dunk, the jump, the pass—and what it means to live it.
Giannis AntetokounmpoPro Basketball Player
Since joining the National Basketball Association in 2013, Giannis Antetokounmpo has hit nearly every career milestone achievable, including Most Improved Player, Most Valuable Player (twice), Defensive Player of the Year and Finals MVP. In 2021, he also led the Milwaukee Bucks to win the team’s first title in 50 years. Raised in Athens, Giannis shot through the Greek leagues and was drafted to the NBA while still a teenager. His willpower, dedication, unwavering vision and desire to give back make him an inspiration in our squad.
Erling HaalandPro footballer
There’s a reason he’s called “unstoppable” on the pitch. Erling Haaland’s career isn’t measured in goals, it’s counted in braces and hat tricks. That’s as much due to his power and speed as to his textbook center-forward style of play. At only 22 years old, the footballer with Manchester City is breaking scoring records on almost a weekly basis in the Premier and Champions Leagues and already considered one of the best players in the world. Erling shows us how you can be the best at what you do and still be completely authentic, making him a natural ambassador for Breitling’s brand of casual, inclusive luxury.
Chloe KimTwo-time winter games gold medalist
Chloe Kim is an American snowboarder and the first woman to win two halfpipe Olympic Gold medals. She was the youngest woman in history to win an Olympic snowboarding gold medal in 2018 at age 17—and then won it again in Beijing in 2022. Among her charitable involvements, Chloe works with Protect our Winters to safeguard alpine areas from the effects of climate change. Her gutsy vibe and drive for constant improvement make her the perfect squad member to represent the Super Chronomat 38, a watch series featuring traceable gold and responsibly sourced lab-grown diamonds, that challenges our brand and our industry to do better.
Trevor LawrencePro football player
Trevor Lawrence came into the National Football League in 2021 as one of the most anticipated athletes in decades and the first overall draft pick. That’s after a college football career that saw him win Rookie of the Year, Most Valuable Player and Atlantic Coast Conference Player of the Year. As quarterback for the Jacksonville Jaguars, Trevor’s standout talent on the field, along with his confident personal style off of it have become his trademarks—just two of the reasons he so aptly captures the statement-making power of the Chronomat.