This initiative launched by several major luxury brands will take place from August 26th to August 29th. It will be the only significant gathering for the Swiss watches community in 2020 after Baselworld and Watches & Wonders cancellation.
The steering committee of the Geneva Watch Days, initially planned for late April 2020, has postponed the event due to the Covid-19 fast expansion in Europe and the rest of the world. This initiative launched by several major luxury brands including Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F, will now take place from August 26th to August 29th 2020 in Geneva Hotels and Boutiques as per initial project.
Organized as a decentralized and self-managed multibrand watch event due to the Fairs cancellations – Baselworld and Watches & Wonders, the Geneva Watch Days project has been unveiled early March by Jean-Christophe Babin, CEO of Bvlgari. The objective is to introduce to retailers and media on a “see now, buy now, resell now” base key watchmaking novelties from a broad choice of Brands representing Swiss Watch industry diversity. This will allow retailers to regain momentum during the last months of the year usually corresponding to a strong consumer demand peak. As initially announced, beside the founding brands the Geneva Watch Days expects 15 to 20 additional brands to join. We are already discussing with several of them to make the Geneva Watch Days a full-fledged watchmaking fair fully supported by Geneva state authorities.
The 4 days program will include appointments, retailers and media multibrand dinners, a GMT Magazine evening as well as exhibitions under discussion. A digital platform - www.gva-watch-days.com - is currently under development and will enable retailers and media guests to register and find all operational information. The platform will be effective as of end of April 2020.
“The postponement will allow not only to be safer, but eventually to have a bigger and more international event as with Covid now receding in countries such as China or Korea, we might eventually attract besides the European major players, also an important Asian clientele” concluded Jean-Christophe Babin.