Jet Team

Breitling has supported the internationally acclaimed Breitling Jet Team since 2003. The partnership with the aerobatic specialists is a potent expression of Breitling’s legendary association with aviation, and the Swiss watch brand remains enthusiastic about its highest-flying ambassadors. The partnership with the Jet Team has special significance to the brand since Breitling and the Jet Team are characterized by some striking synergies, notably technological achievement and mastery, aesthetic sophistication and human excellence. They are arguably the face of Breitling’s aviation heritage.


Breitling has long enjoyed a partnership with Bentley, the celebrated manufacturer of British luxury cars. The two great brands have worked together since 2003, when Breitling became the first watchmaker entrusted to design an onboard clock for Bentley’s flagship model, the Continental GT. There is also a compelling personal connection between Bentley and Breitling that can be traced back some 70 years. Willy Breitling, the visionary watchmaker and grandson of founder Léon Breitling, was a committed Bentley owner who, from the late 1940s, was a familiar sight on the roads between Geneva and La Chaux-de-Fonds at the wheel of one of his fine automobiles.


Breitling is proud of its partnership with English motorcycle producer Norton Motorcycles. We have a lot in common with Norton: both brands have a strong heritage and were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their industries. As Breitling CEO Georges Kern points out, the brands have an incredible ‘cool factor’ – a quality at the very heart of this inspired partnership.

Ocean Conservancy

In 2018 Breitling announced a partnership with Ocean Conservancy, an organization dedicated to the global fight for a healthy ocean and clean beaches. Breitling will be organizing beach cleanups around the globe and looks forward to educating children on how they can help restore the health of the ocean and prevent the spread of pollution. Breitling will also donate part of the proceeds from the sales of a special limited-edition SuperOcean Héritage watch to Ocean Conservancy.


Breitling is proud of its partnership with Qhubeka, a South African charity committed to providing bicycles that connect people living in communities with limited transport to schools, healthcare centers, and jobs. The name Qhubeka means, appropriately, "to move forward." Bicycles are remarkable agents of change, allowing riders to get to the places they need to go and do things that are difficult without transport, like fetching supplies, travelling to school or work, or providing emergency relief after a disaster. In its first cooperative endeavor with Qhubeka, the Coronation Double Century endurance race in Swellendam, South Africa, Breitling aims to generate enough funding to donate 500 bicycles to Qhubeka.


Breitling’s partnership with the sustainable clothing company Outerknown is underpinned by the two brands’ commitment to improving environmental conditions on our precious planet. Co-founded by Breitling Surfers Squad member Kelly Slater, Outerknown has raised awareness of the problem of marine waste and has motivated individuals to engage in initiatives to clean up the oceans. The first product of Breitling’s partnership with the innovative company is the Superocean Héritage II Chronograph 44 Outerknown, whose strap is crafted from ECOYNL® yarn, a material made from nylon waste extracted from oceans around the world.

World Surf League

Last year, Breitling introduced its Surfers Squad, fea­turing three of the sport’s great stars: Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons. Georges Kern announced that Breitling will be elevating its presence in the sport to a new level. He said: “We’re excited to be the official timekeeper of the World Surf League’s 2019 Surf Ranch Pro in Lemoore, California. The sport resonates with Breitling fans and we love being a part of this community whose members have such a cool, laid-back lifestyle but who are also committed to pro­tecting the ocean – their beloved element.”

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