Breitling’s partnership with Australian lifestyle brand Deus Ex Machina was the inspiration for Breitling’s rugged, retro Top Time Deus, a watch designed for earth-based gods and goddesses who live and love an adventurous life. As part of this thrilling new partnership, Breitling is now also the official timekeeper of the Deus Swank Rally – the epic motorcycle championship celebrating vintage bikes in diverse locations around the world including Italy, France, Australia and Bali. 

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SUGi is a people-powered platform on a mission to make the restoration of biodiversity simple, shareable, and societally transformative. With SUGi subscription or one-time investment, anyone anywhere can bring nature closer by helping to build ultra-dense mini-forests in sites across the globe. SUGi Urban Forests are 100% native, 30x denser, and 100x more biodiverse than conventional tree plantations. They also capture 16x the carbon! Think of SUGi as the action and culture hub of The Rewilding Generation and join us in creating the healing and learning centers for generations to come.

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Solar Impulse

Bertrand Piccard became a member of Breitling’s Explorer Squad since 2018 but he has links with the brand that can be traced back more than two decades. On the 21st of March, 1999, when the Breitling Orbiter balloon landed safely in a remote region of the Egyptian desert, Piccard and his fellow pilot had accomplished something widely thought to be impossible: they had flown non-stop around the world in a balloon. And on Bertrand Piccard’s wrist was a Breitling Emergency watch.

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Breitling has long enjoyed a partnership with Bentley, the celebrated manufacturer of British luxury cars. The two great brands have worked together since 2003, when Breitling became the first watchmaker entrusted to design an onboard clock for Bentley’s flagship model, the Continental GT. There is also a compelling personal connection between Bentley and Breitling that can be traced back some 70 years. Willy Breitling, the visionary watchmaker and grandson of founder Léon Breitling, was a committed Bentley owner who, from the late 1940s, was a familiar sight on the roads between Geneva and La Chaux-de-Fonds at the wheel of one of his fine automobiles.

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Ocean Conservancy

In 2018 Breitling announced a partnership with Ocean Conservancy, an organization dedicated to the global fight for a healthy ocean and clean beaches. Breitling will be organizing beach cleanups around the globe and looks forward to educating children on how they can help restore the health of the ocean and prevent the spread of pollution. Breitling will also donate part of the proceeds from the sales of a special limited-edition SuperOcean Héritage watch to Ocean Conservancy.

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Breitling is proud of its partnership with Qhubeka, a South African charity committed to providing bicycles that connect people living in communities with limited transport to schools, healthcare centers, and jobs. The name Qhubeka means, appropriately, "to move forward." Bicycles are remarkable agents of change, allowing riders to get to the places they need to go and do things that are difficult without transport, like fetching supplies, travelling to school or work, or providing emergency relief after a disaster. In its first cooperative endeavor with Qhubeka, the Coronation Double Century endurance race in Swellendam, South Africa, Breitling aims to generate enough funding to donate 500 bicycles to Qhubeka.

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Breitling’s partnership with the sustainable clothing company Outerknown is underpinned by the two brands’ commitment to improving environmental conditions on our precious planet. Co-founded by Breitling Surfers Squad member Kelly Slater, Outerknown has raised awareness of the problem of marine waste and has motivated individuals to engage in initiatives to clean up the oceans. The first product of Breitling’s partnership with the innovative company is the Superocean Héritage II Chronograph 44 Outerknown, whose strap is crafted from ECOYNL® yarn, a material made from nylon waste extracted from oceans around the world.


Since 2016, Breitling has been on every SWISS flight as official onboard timekeeper. The Swiss roots and heritage the two brands share are the foundation of their successful partnership. Swiss International Air Lines and Breitling are united by a passion for aviation and an unwavering commitment to quality and precision. “Our close partnership with Breitling is based on a shared understanding of premium quality and our Swiss values,” comments Markus Binkert, Chief Commercial Officer of SWISS.

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