Breitling signs pro footballer Erling Haaland to its new “all-star squad” of sports ambassadors

Football’s fastest-rising star brings his unmistakable style and personality to the luxury watch brand.

There’s a reason he’s called “unstoppable” on the pitch. Erling Haaland’s career isn’t measured in goals, it’s counted in braces and hat tricks. At the time of this release, the football superstar had just broken records for 15 Premier League goals in his first nine matches and 28 Champions League goals in his first 22 appearances.

Today, Breitling is thrilled to announce Haaland as the latest face of the luxury watch brand. The striker for Manchester City joins other standouts of sport that include basketball’s Giannis Antetokounmpo, snowboarding’s Chloe Kim, and American football’s Trevor Lawrence, to complete Breitling’s new “all-star squad.” 

Haaland is built for scoring goals. That’s as much due to his size and speed as to his textbook center-forward style of play. In his debut season in the German Bundesliga professional league, he won player of the month after spending only an hour on the pitch. At the FIFA U20 World Cup, he took the Golden Boot for scoring a record nine goals in a single match. Now, at only 22 years of age, he is already considered one of the best players in the world. 

“Erling Haaland is exactly what we look for in a squad member,” says Georges Kern, CEO of Breitling. “He’s a powerful performer, he’s got tremendous character, he’s completely authentic and down to earth—Erling is the absolute embodiment of Breitling’s casual and inclusive luxury.” 

“I’m a watch freak, so I was already a big fan of the brand,” says Haaland of the partnership. “If you know my style, you know I always go for a clean look that can take me between my public and private life. The new Breitling I’m representing is exactly that: a watch that works for everything that I do. I can’t wait to introduce it next week and to finally wear it myself.” 

Look for Haaland, along with the rest of the all-star squad, representing Breitling in a major new campaign and product release coming later this month.