Lady Premier
Designed to captivate in shape and color
Breitling debuts the Lady Premier. Sculptural silhouettes, radiant hues, cascading diamonds, and ombré finishes create a playful yet elevated new design language.
Offered in 36 and 32 mm editions, the collection embodies the poise and spontaneity of the Lady Premier woman.
The details
Strap and bracelet
The automatic 36 mm editions feature gradient alligator-leather straps in Aubergine, Sage, Dove Grey, and Chocolate. The 32 mm assortment introduces a tapered seven-row Chevron bracelet, its V-shaped pattern adding a feminine twist to the original Premier design.
Light and form
Diamonds cascade from lug to bezel in organic curves. Finishings in satin-soleil in the center and on the rehaut, and circular brushing around the indexes animate the dial, catching the light with every movement. Minimalist numerals, lozenge hands, and a sculptural crown complete the look that wears like jewelry.
Gold and diamonds
The Lady Premier collection is made with integrity at its core. The 18k red gold model is crafted from traceable, artisanal better gold, while other models feature responsibly sourced, lab-grown better diamonds. Each design reflects as much care for origin as for beauty.
For unscripted moments
With Lady Premier on the wrist, confidence comes naturally. The campaign, Starring Meghan Roche, Shahed Elnakhlawy, and surfer Mason Barnes, celebrates the woman who wears it—effortless and charming. Whether out with friends, chasing big ideas, or taking on the city, she brings ease, elegance, and a touch of fun to everything she does.
The Premier reimagined
The Lady Premier reinterprets the avant-garde lugs and seamless case-to-bracelet flow of Breitling’s 1940s Premier Fantaisies line. With influences from Willy Breitling’s muse and wife, Beatrice Breitling, who was a driving force in the brand’s creative direction, the Lady Premier collection honors the women who helped shape Breitling’s past and those defining its future.
