140 YEARS OF FIRSTS

Throughout our 140th year, we’ll be releasing a new story every month, recounting tales of Breitling’s momentous firsts. These narratives delve into the untold stories behind our milestones and explore unexpected breakthroughs that have reshaped the landscape of watchmaking. Each story offers insight into the moments that have defined the brand since 1884.

In celebration of our 140th anniversary, every watch purchased in this milestone year comes with an exclusive digital certificate. This document authenticates your timepiece and commemorates its acquisition during an important chapter in Breitling’s history, making you an integral part of the rich narrative that has defined our heritage for over a century. Log in or sign up to a Breitling account to access this and other owner benefits.

Discover Breitling’s legacy through our upcoming anniversary book: 140 Years in 140 Stories. The narrative traces our humble beginnings from Leon Breitling’s modest workshop in Saint-Imier to our emergence as one of the most important watch brands of the 21st century. Tailored for novices and enthusiasts alike, this unique book reveals the stories behind rare documents, vintage watches, and previously unseen photos—a true revelation of Breitling’s defining moments. Dive deep into Breitling’s heritage whichever way you prefer—in chronological order or by selecting at random, the choice is yours.