Breitling believes in the power of triathlon, supporting the sport’s biggest names in the Triathlon Squad, and IRONMAN ®, which is the ultimate expression of Breitling’s core values of performance and endurance.

As the Official Luxury Watch of IRONMAN ®, Breitling celebrates the drive and stamina fueling these phenomenal sporting events and athletes.


Breitling’s partnership with Australian lifestyle brand Deus Ex Machina was the inspiration for Breitling’s rugged, retro Top Time Deus, a watch designed for earth-based gods and goddesses who live and love an adventurous life. As part of this thrilling new partnership, Breitling is now also the official timekeeper of the Deus Swank Rally – the epic motorcycle championship celebrating vintage bikes in diverse locations around the world including Italy, France, Australia and Bali. 

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Breitling is proud of its partnership with Qhubeka, a South African charity committed to providing bicycles that connect people living in communities with limited transport to schools, healthcare centers, and jobs. The name Qhubeka means, appropriately, "to move forward." Bicycles are remarkable agents of change, allowing riders to get to the places they need to go and do things that are difficult without transport, like fetching supplies, travelling to school or work, or providing emergency relief after a disaster. In its first cooperative endeavor with Qhubeka, the Coronation Double Century endurance race in Swellendam, South Africa, Breitling aims to generate enough funding to donate 500 bicycles to Qhubeka.

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Breitling’s partnership with the sustainable clothing company Outerknown is underpinned by the two brands’ commitment to improving environmental conditions on our precious planet. Co-founded by Breitling Surfers Squad member Kelly Slater, Outerknown has raised awareness of the problem of marine waste and has motivated individuals to engage in initiatives to clean up the oceans. The first product of Breitling’s partnership with the innovative company is the Superocean Héritage II Chronograph 44 Outerknown, whose strap is crafted from ECOYNL® yarn, a material made from nylon waste extracted from oceans around the world.


Since 2016, Breitling has been on every SWISS flight as official onboard timekeeper. The Swiss roots and heritage the two brands share are the foundation of their successful partnership. Swiss International Air Lines and Breitling are united by a passion for aviation and an unwavering commitment to quality and precision. “Our close partnership with Breitling is based on a shared understanding of premium quality and our Swiss values,” comments Markus Binkert, Chief Commercial Officer of SWISS.

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