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Book Of Premier Story
Premier Story
Premier Story

PREMIER STORY (WATCHPRINT, 2023)​

“Premier Story is very much the history of the chronograph,” writes author Fred Mandelbaum. The brand helped define both the look and function of the modern chronograph, thanks to three generations of innovators. Leon Breitling patented the mechanism that would make his pocket chronographs manufacturable for the masses; his son, Gaston, introduced the first wrist-worn version with an independent pusher at two o’clock; and his grandson, Willy, added a second pusher at four. Willy went on to redefine the chronograph for a new era, transforming the onetime tool into a symbol of modern elegance through his Premier, Duograph, and Datora lines. Captured in exquisite photography and supported by a dating-and-authentication guide, this third installment of the Watch Stories series traces the Premier’s evolution from pocket instrument to luxury statement across more than a century of design and innovation.​

Book of Premier Story - Image 1
Book of Premier Story - Image 1
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Book of Premier Story - Image 2
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Book of Premier Story - Image 3
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Book of Premier Story - Image 5
Book of Premier Story - Image 5