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Pop Up Museum

THEN & NOW POP-UP MUSEUM

Opened in celebration of Breitling’s 140th anniversary, the museum, located in Zurich’s historic old town, invited visitors on an immersive journey through the brand’s legacy of innovation.
From August 2024 to May 2025, the space welcomed more than 18,000 guests. 

Learn more about the anniversary
{generated} Illustrated street scene featuring the Breitling pop-up museum entry with signage set into a detailed historic-style facade.
{generated} Illustrated street scene featuring the Breitling pop-up museum entry with signage set into a detailed historic-style facade.

A look inside

Spanning three floors, the museum brought Breitling’s signature universes—Air, Land, and Sea—to life through dynamic and interactive displays. Highlights included a mini Chronometrie, a flight simulator, rare vintage timepieces, and behind-the-scenes stories never shared before. 

Throughout its run, the museum also hosted a series of Heritage Talks, gathering collectors, experts, and enthusiasts for engaging conversations on the brand’s cultural and historical impact. 

{generated} A museum-style gallery presents Breitling heritage with a central screen highlighting a Breitling watch against a yellow backdrop.
{generated} A museum-style gallery presents Breitling heritage with a central screen highlighting a Breitling watch against a yellow backdrop.
{generated} Elegantly lit Breitling space showcasing aviation artwork, branded displays, and a striking yellow 140 Years walkway.
{generated} Elegantly lit Breitling space showcasing aviation artwork, branded displays, and a striking yellow 140 Years walkway.
{generated} Space-themed display with astronaut suit, museum cases and imagery highlighting Breitling’s aviation heritage
{generated} Space-themed display with astronaut suit, museum cases and imagery highlighting Breitling’s aviation heritage
{generated} Cozy surf-themed interior with books, coral decor, and a striped surfboard featuring a yellow Breitling B logo by the shelf.
{generated} Cozy surf-themed interior with books, coral decor, and a striped surfboard featuring a yellow Breitling B logo by the shelf.
{generated} Advanced flight simulator setup displaying a Breitling-branded aircraft on panoramic screens with detailed cockpit controls
{generated} Advanced flight simulator setup displaying a Breitling-branded aircraft on panoramic screens with detailed cockpit controls
{generated} Street view of a Breitling storefront with bold yellow museum banners and flags highlighting the brand’s heritage.
{generated} Street view of a Breitling storefront with bold yellow museum banners and flags highlighting the brand’s heritage.