THE ORIGINS LABEL
We’ve spent the last few years reshaping the way we source our precious materials. Watches with Breitling’s Origins label — featuring better gold and better diamonds — are the result. Their artisanal and small-scale gold and lab-grown diamonds are fully traceable to producers who we’ve individually selected for their social and environmental responsibility. The entire supply chain is documented, verified, and shared back with you.
BETTER GOLD
Sourced from artisanal and small-scale mines with a focus on workplace standards, community involvement and protection of the natural environment.
BETTER DIAMONDS
Certified lab-grown to ensure they are free of association with conflict, human rights abuses, and environmental degradation.
BETTER TRACEABILITY
Sourced from carefully selected suppliers with whom we directly engage, with the supply chain transparently disclosed and recorded on the owner's blockchain-backed NFT.
At Breitling, we're on a mission to do better by creating beautiful products and experiences with better materials, better manufacturing and better packaging. The Origins label is one of the ways we're transforming our business, action by action.
#SQUADONAMISSION TO DO BETTER
Learn more about Breitling's commitment to sustainability in our annual Sustainability Mission Report. You'll find everything we're doing, from our groundbreaking switch to flat folding watch cases made of upcycled PET, to achieving carbon neutrality and eliminating plastic waste throughout our operations.
ORIGINS STORY
Follow the journey of our very first traceable watch, the Super Chronomat Origins, as its precious materials travel from their source to the watch on your wrist.
BETTER GOLD
Breitling sources its gold from artisanal and small-scale mines that meet the strict criteria of the Swiss Better Gold Association. The Association establishes traceable supply chains between the source mines and the market in Switzerland, and requires its members to achieve high levels of social and environmental performance. Breitling integrates artisanal and small-scale mined (ASM) gold across all main collection products. For every gram purchased, Breitling makes a contribution that directly supports the communities from which we source. They in turn benefit from infrastructure investments, legal wages, healthy working conditions, the protection of biodiversity and the rehabilitation of the land at the end of mining activities. Click below to read all about what the Swiss Better Gold Association is doing to improve the gold trade.
BETTER DIAMONDS
Breitling is transitioning to lab-grown diamonds for all new main collection products. These gemstones are created by applying gas and extreme heat to a diamond wheel, which crystallizes the carbon and allows the diamonds to grow under controlled conditions. Lab-grown diamonds are chemically, physically, and optically identical to natural diamonds, and knowing their exact origins means we can be sure they are free of any links to conflict, human rights abuses and environmental degradation. What's more, for every carat purchased, Breitling contributes to the Better Diamond Fund that supports diamond-producing communities.
BETTER TRACEABILITY
To verify our supply chain, we carefully select and closely collaborate with our suppliers, developing personal relationships in order to advance our shared sustainability objectives. We inform our customers about the provenance of key materials including gold and diamonds in their traceability enhanced NFT.