New Watches
New watches
Lady Premier
The Lady Premier reinterprets the avant-garde lugs and seamless case-to-bracelet flow of Breitling’s 1940s Premier Fantaisies line. With influences from Willy Breitling’s muse and wife, Beatrice Breitling, who was a driving force in the brand’s creative direction, the Lady Premier collection honors the women who helped shape Breitling’s past and those defining its future.
Show moreSuperocean Heritage
In the 1950s, the demand for divers’ watches increased due to their essential role in ocean exploration and aquatic sports. Following this trend, Breitling launched two pioneering diving watches in 1957: a time-only model (Ref. 1004) and a chronograph (Ref. 807), both named SuperOcean. Inspired by the sleek Ref. 1004, Breitling's Superocean Heritage combines timeless vintage design cues with modern craftsmanship. While water-resistant, it is also refined enough for a stylish day by the seaside.
Show moreSuperocean
In the 1950s, the demand for divers’ watches grew due to their essential role in ocean exploration and aquatic sports. In 1957, Breitling launched two pioneering diving watches: a time-only diver (Ref. 1004) and a chronograph (Ref. 807), both named SuperOcean. The sportier Ref. 807 catered to seasoned divers needing performance and reliability. Today, Breitling’s Superocean is technical, durable, and comes in a range of fun colors. It's the ideal watch for diving, surfing, swimming, and hitting the beach bar.
Show moreAvenger
Built for jet pilots, the Avenger is designed to take on the toughest cockpits and keep coming back for more. But you don’t need Air Force credentials to appreciate its bold design, exceptional resilience, and next-level functionality. Whether you're flying at high altitudes or navigating everyday challenges, the Avenger is the perfect companion for those who seek adventure and reliability.
Show moreClassic AVI
Echoing the celebrated design codes of the Ref. 765 AVI Co-Pilot, the Classic AVI collection recalls Breitling's earliest links with aviation from the 1930s, when the brand was known for the precision cockpit watches and pilot's chronographs produced by its Huit Aviation department. With a highly legible dial, robust case, and signature rotating bezel, it also celebrates the pioneering spirit of aviators and four historic aircraft: the Curtiss P-40 Warhawk, the de Havilland Mosquito, the Vought F4U Corsair, and the North American P-51 Mustang.
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