Super Chronomat Origins
We’ve spent the last two years reshaping the way we source our precious materials. Breitling’s first traceable watch – featuring better gold and better diamonds – is the result. Its artisanal gold and lab-grown diamonds come from producers who we’ve individually selected for their responsibility towards their employees, their local communities and the environment. The entire supply chain is documented, verified and shared back with you. This is not a prototype or a one-off. By 2025, all our products will be made with this level of transparency. Introducing Super Chronomat Origins.
Sourced from an artisanal mine with a focus on workplace standards, community engagement and protection of its natural surroundings.
Certified lab-grown to ensure they are free of association with conflict, human rights abuses and environmental degradation.
Independently verified by a third party, transparently disclosed and recorded on the owner’s blockchain-backed NFT.
The Super Chronomat Origins is designed to make a statement, whether paired with a power suit or a t-shirt and jeans. You can tell a Super Chronomat from the rest of the Chronomat family by the ceramic rider tabs and crown, and the rubber rouleaux bracelet only available with this supercharged line. But aside from its enhanced presence, this new watch has another important statement to make. It’s the beginning of Breitling’s mission to do better.
#SQUADONAMISSION TO DO BETTER
Learn more about Breitling’s commitment to sustainability in our annual Sustainability Mission Report. It outlines all that we’re doing, including making a groundbreaking shift to flat-fold watch boxes made of upcycled PET material, achieving carbon neutrality and eliminating plastic waste across all our operations.
Origins Story
Community Relations Manager,
Touchstone Mine
BETTER GOLD
Breitling sources gold from artisanal and small-scale mines that meet the Swiss Better Gold Association’s stringent criteria. The association establishes traceable supply chains between source mines and the market in Switzerland, requiring its members to achieve high levels of social and environmental performance. Breitling is working towards 100% gold traceable to these specific mines by 2025. For every gram purchased, Breitling makes a contribution that directly supports the communities we source from. They, in turn, benefit from infrastructure investment, legal wages, healthy working conditions, protection of biodiversity and, at the close of mining activities, land rehabilitation. Click below to read about all that the Swiss Better Gold Association is doing to improve the gold trade.
co-developer of the SCS-007 Sustainability
Rated Diamonds standard
BETTER DIAMONDS
By 2024, Breitling will have completed an industry leading transition to lab-grown diamonds. These gemstones are made by applying gas and extreme heat to a diamond slice, which crystallizes the carbon and allows the diamonds to grow under controlled conditions. Grown diamonds are identical to mined diamonds in every way, and knowing their precise origin means we can be sure that they are free from association with conflict, human rights abuses and environmental degradation. What’s more, for every carat purchased, Breitling contributes to a social impact fund that supports diamond-producing communities. Click below to read about the rigorous SCS-007 Sustainability Rated Diamonds standard for traceability, environmental responsibility and business ethics that all of our grown diamonds must meet.
founder and CEO of Sourcemap
BETTER TRACEABILITY
Since 2020, every new Breitling watch has come with its own NFT, which acts as the watch’s digital fingerprint. Super Chronomat Origins is the first time Breitling – or anyone in our industry – has included a precious-materials supply chain on the watch’s NFT. To verify our information, we’ve partnered with Sourcemap, a leading transparency expert. Sourcemap has traced and validated the journey – from raw material to finished product – along with the social and environmental performance of our suppliers along the way. Click below to read how Sourcemap carries out its in-depth supply-chain assessments.
Our close collaboration with partners along the supply chain means that we can continually improve the social and environmental impact of our products, while also providing direct support to the communities we work with. With Super Chronomat Origins, we are driving change on our mission to do better. And this is just the beginning.