BREITLING AND QHUBEKA: PEDALLING INTO A BRIGHTER FUTURE
Breitling is proud of its partnership with Qhubeka. The South Africa based global charity provides bicycles to people living in communities with limited transport options. Qhubeka is a word that means “to move forward” and it is a worthy name for the organization. Bicycles are remarkable agents of change in remote areas: they allow their riders to get to the places they need to go and do things that are nearly impossible without transport, like fetching supplies, travelling to school or work, or providing emergency relief after a disaster. Breitling CEO George Kern is proud of the partnership. He says, “We have so much respect for the work Qhubeka does. They donate bicycles to people whose lives are changed in meaningful ways. A bike can take someone to school or work or a clinic – it can be, literally, a matter of life or death and we’re thrilled to support Qhubeka’s vision.”
BREITLING AND ITS TRIATHLON SQUAD ON A MISSION
The members of Breitling’s Triathlon Squad – Jan Frodeno, Chris “Macca” McCormack, and Daniela Ryf – performed their first shared mission in November of 2018 when they competed in the Coronation Double Century, a challenging grueling South African road race that takes its name from its more-than-200 km distance. A year later, they returned to Swellendam with Breitling CEO Georges Kern and some of cycling’s greatest talents, including Swiss Ironman champion and duathlon specialist Ronnie Schildknecht, professional South African cyclist Nicholas Dlamini, and Italian bicycle racer Vincenzo Nibali, who is one of only seven people to have won the three Grand Tours (La Vuelta, the Tour de France, and the Giro d’Italia). They were all riding in support of Qhubeka and its life-changing work.
BREITLING AND QHUBEKA – MAKING A DIFFERENCE
After the members of Breitling’s Triathlon Squad, CEO Georges Kern and their friends completed the Coronation Double Century, they took the opportunity to visit a Qhubeka community where the cyclists and special guests had a chance to see first-hand the positive impact the bicycles make on the lives of the local residents (#BicyclesChangeLives). Thanks to the funds raised by the Triathlon Squad’s Mission, Qhubeka was able to distribute 100 Breitling-funded bicycles to 100 pupils at the Usasazo Secondary School in Khayelitsha, Cape Town, bringing the total number of bikes delivered to the school in 2019 to 350 under the Scholar Mobility Programme organized by Qhubeka and supported by Breitling. The school’s pupils have signed 12-month contracts in which they pledge to commit themselves to academic performance and school attendance as conditions for receiving their bicycles.
At an official ceremony, the 100 bicycles were presented to the 100 pupils, who participated in a relay along with some of Breitling’s guests. Breitling CEO Georges Kern said, “It is amazing to see what a difference a bicycle can make. Although we were exhausted after the race, meeting the pupils and seeing the Qhubeka team at work was a source of energy for all of us – and it was a great way to remember why we were there.”