Now through 3/16/26, eligible American Express Platinum Card® Members can enroll and redeem an Amex Offer here. Enrollment is required and may be limited. Terms Apply.

Now through 3/16/26, eligible American Express Platinum Card® Members can enroll and redeem an Amex Offer here. Enrollment is required and may be limited. Terms Apply.

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Breitling home
Lady Premier

Premier

In the early 1940s, Breitling gained fame by supplying precision aviation instruments to the British Royal Air Force through its Huit Aviation department. Seeing a demand for elegance, Willy Breitling introduced the Premier collection in 1943. Named after the French word for "first," it set a new standard in watchmaking. The collection featured elegant dials, balanced proportions, and high quality, designed for stylish and discerning clients. Today, the Premier collection continues this legacy, blending timeless design with modern craftsmanship.
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